At Vivant, one of my ideas/problems was voted through to form a team and run through a lightning fast lean validation process, as part of a company-wide three day hack-a-thon.
Team Bubbylink was formed around my own observations of being a new dad and constantly wanting updates in the form of photos/video messages from my partner at home, and that technology could bridge a gap between me and my baby.
I had recently learnt that there is a shark roaming around the ocean with tech connected to it with it’s own twitter account … like seriously a friggin’ #shark. Surely there was some opportunity for me to receive some kind of automated photos/videos from my baby, even though she was only 6 months old.
I led a six person team through a 3 day lean, hack-a-thon which saw us create online surveys and conduct face to face gorilla street interviews, which resulted in me being kicked out of the Bondi Westfield for pestering mums and dads outside the baby stores, 'roaming licence!?' pffft.
We made it through two rounds of testing and from our learnings we pivoted to create a broader hypothesis focused around not just parents but also grandparents, and the desire to feel not just connected but a part of developing the child’s education and learning.
We developed the concept of a platform/operating system, designed for the very youngest possible user which could develop as a the child grows and include a network which allows parents or grandparents to partake in interactive learning, story time or even as simple as automatically taking photos to the cloud, all of this potentially stuck into a soft toy.
I made a really rough video faking an app using video and Marvel, to sell our proposition and a fake landing page with a download CTA and analytics, which then prompted a coming soon with a register for download. Using Adwords nabbed a bunch of conversions within the 24 hours remaining, strengthening our solution hypothesis validation and consumer need.
Though we didn’t win the investment, we did take the people's choice award (voted by everyone at Vivant) and it was an awesome opportunity to put our methodology into practice and explore some new ideas, all going a million miles and hour.
Check it out here